When it comes to good web design and development, there are several things to take into consideration. Not only must you look at your companies website design and how users can easily navigate from page to page, but you must also consider the plethora of metrics that go into your site when it comes to ranking on popular search engines like Google. As a major factor when it comes to SEO and ranking organically, I’ve seen authentic internet marketing efforts go to waste simply for the fact that their current website design was not optimized for SEO and mobile friendliness. A properly designed website can easily make or break the difference it takes to rank on page one versus page three of Google.