Whether you are a restaurant, law firm, retail chain, or even a dental or medical office, every company can benefit from investing in their local SEO efforts. Finding the right campaign, however, requires a very specific combination of geo-targeted optimization as well as a great deal of knowledge in proper content marketing techniques. But finding the right approach to SEO doesn’t stop there. You’ll also need to combine these local SEO techniques with claiming and optimizing your local business listings, buildings proper backlinks to your site, as well as growing the amount of user-generated reviews you receive on a monthly basis. Do this and you’ve got a very effective one-two punch local SEO strategy.