What is Online Reputation Marketing?
How to approach reputation marketing
Protecting the face of your business in today’s technological world can be a daunting task. However, to become a leader in your specific field of expertise, it is more important than ever to combat negative press. Social media attacks and negative search results pertaining to your business, whether they are true or not, can directly result in less business for you. That’s why it’s important to have full control of any given situation.
However, when dealing with negative publicity against your business, it’s important to take a very strategic approach. You’ve spent a lot of time building the reputation and quality services of your business. The last thing you want to do is have an emotional response which could cause more harm than good.
Managing your online reputation
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